#GoRedGetFit, is the American Heart Association’s Go Red For Wom...en initiative to provide a motivating and supportive environment for women who want to be healthy and fit for life.

Our goal is to change the social norms and behaviors as relates to healthy eating, reducing sodium consumption, increasing intake of fruits and vegetables, decreasing consumption of sugar and sugar-sweetened beverages and increasing physical activity.

With the support of Macy’s, the national sponsor for Go Red For Women and Go Red Por Tu Corazón, we will motivate and inspire women to make healthy living a priority by offering Macy’s gift card incentives and giveaways as well as tips and encouragement in a lively, supportive and fun group setting.

We will also be engaging fitness and media influencers who to participate in quarterly fitness challenges.